I was one of those athletes that always just picked up the 3 pack of cotton ankle socks for $5.99 at Winners and thought that all socks were created equal. Boy was I wrong! I got my first pair of Fox River socks last summer after competing in triathlons for years and I will never go back to those little cotton socks! My Fox River socks never fall down my heel or expose the top of my foot to laces, they give me just enough cushioning on the bottom of my feet to be comfortable while keeping the top of the sock thin enough that my shoes actually still fit my feet. They do a great job of wicking moisture away from my feet (even when my feet are still wet when I exit the triathlon swim before getting on my bike). They do not shrink in the dryer and last amazingly well. I wear the light weight athletic running socks to train and race, and they work out so well for me that I moved into the AXT (Adventure Cross Training) socks for winter running (my feet are no longer cold) and I also wear them for hanging out on weekends. I have even purchased some black Fox River Walking socks for wearing casually. As I write this review I am preparing to head out skiing for my second day in -15C weather at Fernie Mountain Resort in B.C. wearing my Fox River Light Weight Merino Wool Skiing socks. They kept my feet so dry and warm yesterday that I am only going to wear these socks going forward! So for me Fox River is what I’ll be sticking with for all my performance and relaxation needs. Now if they would only start making women’s nylons, I’d be set!